Late-Night
Fast Food Making a Comeback
After-bar
snackers rejoice! Late night is back. With the resurgence of late-night
activities, such as concerts and sporting events as the Covid pandemic eases,
people are out and about later and looking to snack – which some restaurateurs
are taking advantage of.
Several
restaurant chains have reported a recovery of late-night business and,
according to an article by Nation's Restaurant News, traffic during this
timeframe has increased 7.5% in Q2 2023 versus a year prior.
"I'd argue
that Americans' growing fondness for late-night snacks has spawned from remote
work. Many jobs now offer hybrid or remote work options, which allow
individuals to set their own working hours," Starr Douglas, the CEO of FrontHouz,
a restaurant staffing solution, told The Food Institute. "Those who
previously were limited to a 9-5 can now start their work later in the day and
finish later at night."
Wendy's
Seizes Moment
Wendy's has
seen the potential for this daypart and recently started advertising its
late-night business aggressively.
"We're very
pleased with the opportunity that we see at late night," Wendy's CEO Todd
Penegor said during a recent earnings call. First and foremost, we want to
make sure that we've got our restaurants open till midnight or later.
"We now have
90 percent of our system's [restaurants] open midnight or later. What we really
want to do is make sure there's awareness that we're open ... so we can build
into customers' routines."
Positive
Sign for Labor Shortage?
Does the
success of late-night indicate that the labor shortage is coming to an end?
Not
necessarily.
"Staff
members willing to work those hours has declined," Neil Newcomb, CEO of Kelly's
Roast Beef, shared with The Food Institute.
"The rise of
this ‘late-night daypart' doesn't allude to any strong correlation with the
labor shortage," Douglas contended. "In fact, QSRs are struggling more than
ever to staff their late-night shifts, as they're viewed as less desirable and
unsafe compared to daytime shifts.
"It goes
back to a basic economic principle: demand doesn't directly affect supply, and
supply doesn't directly affect demand," Douglas added. "There are way more
factors at play here. Just because America wants more burgers at 2 a.m., it
doesn't mean that more foodservice workers want to serve burgers at 2 a.m. And
with more freelancing options available to this labor pool than ever before,
the labor shortage for QSRs continues to persist." Food Institute Focus
Recent
Spate of Restaurant Closures Confounds Industry
The pandemic
was not kind to T.K. Pillan and his Veggie Grill, a small chain
of 31 restaurants in the West and Boston. Now there are just 17 – and Veggie
Grill isn't the only chain to deal with restaurant closures.
Blame the
supply chain. Blame remote work. Blame fickle restaurant-goers.
"Our
recently completed closures were a byproduct of reduced traffic patterns in
high-density office trading areas," Pillan, co-founder and CEO of the chain,
told The Food Institute. "As the shift to home offices and flex
schedules has continued following the pandemic, restaurants across all segments
have been forced to re-evaluate their location strategies, and Veggie Grill is
no different."
Pillan
called the restaurant closures a strategic move to "lay the foundation for
future sustainability."
Small
Chains Feel the Pain
Veggie
Grill is not alone
when it comes to restaurant closures. The situation was even more dire for Fatz
Café, the Southern food chain founded in 1988. Fatz Café hit its peak in
2011 when it numbered 50 locations. Restaurant Business recently reported it
has now closed its remaining 18 locations after years of negative sales.
The
restaurant closures come despite increasing sales for the sector overall. Data
from the U.S. Census Bureau shows eating and drinking establishments saw
$91.1 billion in sales in July, up 1.4% from June and the third straight month
of solid sales growth. The figure was up 11.8% from July of last year before
adjusting for inflation.
"The recent
upward trend in restaurant sales was even more impressive considering that it
occurred during a period of slowing menu-price growth. In other words, sales
growth wasn't primarily driven by higher menu prices, as it was for much of the
past year," the National Restaurant Association noted in a statement.
The
Associated Press
reported large restaurant chains are benefiting from the increased spending
with Darden reporting profit growth of 11.7% and Chipotle up
34.2%. Yum Brands and Starbucks also reported solid growth.
Underrated
Factors at Play
Richard
Goodall, managing
director at Power EPOS, told The Food Institute a recent survey
indicates restaurants overall chose to absorb the recent food inflation rather
than raising prices and alienating customers.
"Power
EPOS's recent study highlights a significant challenge: the intense food
inflation which peaked at 19.2% in March 2023. Remarkably, restaurants and
cafes have seen an inflation rate that's 78% less than food and non-alcoholic
beverage inflation from July 2022 to July 2023," Goodall said.
"It's likely
this is having an even greater effect on niche restaurants such as those in the
plant-based sector as they fight twice as hard to compete."
Danielle
Reid of the
marketing firm DR and Associations said location and supply chain are
big issues.
"Many
business owners ... were not prepared for supply chain issues and didn't have
contingency planning in place. Restaurants are having to find new vendors, deal
with quality issues, and more from suppliers ranging from local/regional
farmers to commercial cleaning services," Reid said.
This is
particularly true of vegetarian restaurants like Veggie Grill, said Grant
Gordon of Pure Greens in Phoenix.
"One reason
why these types of restaurants are unable to succeed is the extent to which
they must rely upon each of their main ingredients to serve their customers. Food Institute Focus
AI
Chatbots Are Coming to a Food Delivery App Near You
The race to
integrate AI chatbots into third-party food delivery apps is on, but major
players like DoorDash and Uber Eats are holding their cards close
to their chest, for now.
Neither
company has publicly shared the full capabilities of their new AI chatbot
feature, but software developers have uncovered some details via code hidden
within the Uber Eats and DoorDash apps.
Your
Personal AI Assistant
Uber's AI
bot will offer food-delivery recommendations and help customers place orders
more quickly, reported Bloomberg. According to wording discovered within
the code, when a user launches the chatbot, they will see a message that says
the "AI assistant was designed to help you find relevant dishes and more."
When it
launches, the Uber Eats chatbot will prompt customers to enter their budget and
food preferences to help them place an order. But while Uber CEO Dara
Khosrowshahi has confirmed that the AI chatbot does, indeed, exist, it is
unclear when the software will go public.
Meanwhile,
Uber's biggest competitor, DoorDash – the leading online food delivery company
in the U.S. with 65% of the market share – has its own AI chatbot in
development.
The
software, called DashAI, was first discovered in the DoorDash app and is
currently testing in a limited capacity in some markets, according to Bloomberg.
Presently, the system includes a warning message that the technology is
experimental and accuracy may vary.
Like Uber's
chatbot, DashAI is designed to provide customers with personalized restaurant
recommendations based on simple text prompts. To demonstrate how one might
interact with the AI chatbot, the code includes examples of questions that
users could ask:
- "What's a place
that delivers burgers that also has really good salad options?"
- "Can you show me
some highly rated and affordable dinner options nearby?"
- "Where can I get
authentic Asian food? I like Chinese and Thai."
Less
Scrolling, More Ordering
With roughly
390,000 restaurants and grocery stores available to order delivery from via
DoorDash, and some 900,000 partnered with Uber Eats, a massive appeal of AI
chatbots would be the end of scrolling through this seemingly endless array of
options. Instead, customers can ask for exactly what they want and AI will
answer, almost immediately.
Think of
these AI chatbots as an automated in-app concierge, available at all hours to
make personalized recommendations.
Instacart,
too, has its own chatbot powered by generative AI called Ask Instacart. The
grocery delivery company began rolling out the AI-driven search tool in May of
this year.
"Ask
Instacart leverages the language understanding capabilities of OpenAI's ChatGPT
and our own AI models and unique catalog data that spans more than a billion
shoppable items across more than 80,000 retail partner locations," wrote JJ
Zhuang, Chief Architect at Instacart in a statement.
Unlike the
Uber Eats and DoorDash chatbots, Ask Instacart is less about deciding where to
shop and more about deciding what to shop for. The search tool is intended to
help discover new recipes and ingredients by fielding questions like, "What can
I use in a stir fry?'"
The next time you ask "what's for dinner?," you may find yourself
asking AI. Food
Institute Focus