Optimism
Abounds for Foodservice Despite Recent Challenges
Despite some
uncertainty about future challenges, restaurant operators, suppliers, and
distributors remain optimistic about the future of foodservice.
That was a
general theme on display during the DMA Nashville Experience, held Oct.
25 through Oct. 27 at the W Nashville hotel. While foodservice
stakeholders were aware of the challenges, many pointed to positive signals that
the industry was already in recovery following the pandemic.
Consumers
Want to Visit Restaurants
Despite
inflationary pressures, many consumers sought social engagement and
full-service restaurants served as an easy solution to meet this need.
"We're only
recovering in terms of our social engagement. And that's not something we're
willing to give up as consumers, either," said Piper Sandler Managing
Director and Senior Research Analyst Nicole Miller Regan, in the first four
information sessions held at the event. "They liked the social engagement and
they want to be in a full-service restaurant, and I think that it'll calibrate
more towards [that.]"
Jonathan
Maze, Editor-in-Chief of Restaurant Business, said the fast-food
segment was doing well despite current challenges. He noted fast-food sales
were returning to a more normalized state of things, but that the way consumers
engaged with those operators changed since the pandemic.
For example,
the pandemic forced operators and consumers alike to shift towards mobile
ordering, which has remained popular with customers. That said, he noted
in-person service was still going to be an important aspect of fast-food
operations for years to come.
"There's
still going to be a segment of your customer base that for one reason or
another is going to come into the restaurant. And so I think that we've also
learned that you can't just completely keep your dining rooms closed," he
continued.
Sustainability
Key for Today's Customer
The
Sustainable Packaging in the "To-Go" Decade panel, hosted by Datassential's
Marie Molde and featuring InnoPak Director of Sustainability Nathan
Schultz and Raising Cane's SVP Supply Chain Kelby Leuthold, showcased
the consumer demand for sustainable packaging.
Both
Leuthold and Schultz noted the transition to more environmentally friendly
packaging had business considerations that must be addressed, including
increased prices and consumer expectations regarding the quality of food. That
said, both agreed that their companies were working towards these sustainable
goals.
"The
conversation about climate change is very real and happening among consumers
today. They're thinking about that, and it's really driving their behaviors
toward wanting to be more sustainable for a healthier planet," shared Molde,
explaining the importance of a sustainability journey for foodservice
stakeholders.
Restaurant
Traffic Comes Back
In the
fourth panel, RJ Hottovy, Placer.ai's Head of Analytical Research,
argued restaurant visits per location seemed to be normalizing. He noted
visitation trends were very healthy in the suburbs as Americans migrated from
major cities, and that growth was evident in Florida; Phoenix, Arizona; and
Dallas, Texas.
Hottovy
noted the fast-casual segment was being impacted by inflation with bifurcation
evident among existing fast-casual customers. Lower-income customers headed
more toward quick-service restaurants, while consumers on the higher end turned
toward full-service operations. Food
Institute Focus
Supply
Chain Success Depends Upon Collaboration
For supply
chain success, all stakeholders from manufacturers to operators must collaborate
openly and effectively.
That was the
general theme of the "Supply Chain Talent All Star Panel" at the DMA
Nashville Experience. The event featured Tropical Smoothie Café SVP
Supply Chain Kristin Kingery, Focus Brands SVP Supply Chain Anissa Mandell-Chance,
and Firehouse Subs VP Supply Chain Matt Riddleberger.
DMA Vice
President of Business Development Amy Snook opened the panel discussion by
highlighting how consumers were more aware of the supply chain than ever before
following the pandemic and related port shutdowns, freight delays, and trucker
shortages.
This new
consumer dynamic underscored a need for strong relationships along the supply
chain and a strategy to go with it. Riddleberger noted that after four decades,
the days of assumed 90+% fill rates were gone—instead, supply chain specialists
had to look further up the chain to ensure a menu item like a limited-time
offer (LTO) was feasible.
"Where is
the manufacturer? How are they on raw materials? How are they on their
packages? How's the freight? All those things are now being communicated up to
the c-suite. And previously, they just took it for granted," he said.
Data
Visibility Changes Operations
All three
panelists agreed that operators have gotten better at "flying blind" over the past
three years.
Mandell-Chance
said a focus on data quality helped her organization better control its own
supply chain, and that data quantity could often lead to more confusion.
Instead, partnering with distributors and suppliers for end-to-end visibility
made it easier to address issues before they happened.
"We want to
do more about fire prevention than firefighting. And in order to do that, we
have to have that visibility upstream," she said.
Riddleberger
said operators were looking for consistent data, too, and that many
distributors and suppliers utilized different metrics. A more unified approach
to this data would benefit the entire supply chain.
"In the old
days, knowledge was power. The information was power. Now we've got to share
with everybody we're going to survive through this," he said.
A
Focus on People and Connections
The new
dynamics of the distribution industry led to new hires for all three companies.
Riddleberger noted Firehouse Subs had brought in an inventory control manager
to issue daily critical inputs reports; Focus Brands established a data
analytics team to automate tasks that were burning workers out; and Tropical
Smoothie Café expanded its bandwidth in the inventory management space via new
personnel hires.
Kingery said
a culture of giving at Tropical Smoothie Café helped to stall against burnout.
She added that the company encouraged franchisees to give truck drivers a free
smoothie upon a delivery as one of the many ways the company helped to build
camaraderie along the supply chain.
Mandell-Chance
said Focus Brands had developed a steering committee to walk through
decision-making processes. She said 9 out of 10 times, the original plan would
work. The steering committee strategies, however, helped transform an essential
process due to the increased collaboration when outlier problems arose,
rendering the original plan ineffective.
According to
Riddleberger, Firehouse Subs wanted to hire people from other parts of the
supply chain to help the organization better understand upstream inputs. He
also noted it was worth cultivating relationships with counterparts at
distributors and suppliers.
Kingery
agreed, saying that it was even more important for connections across a
company's hierarchy. She likened relationships between account managers and the
c-suite to a cross-bar in a building.
"You know,
there's a reason in buildings that people put in crossbeams because they make
things stronger. So, if you've got a straight line, you can break the beam real
easy, but when you fill up a network and a web, it just makes that relationship
a lot stronger," she said. Food
Institute Focus
Modular,
Climate-Controlled Farming Hits Ohio
Square
Roots and Gordon
Food Service have expanded their effort to make locally grown food
available more widely, opening a 2 million-plant indoor, climate-controlled
farming facility inside Gordon's Springfield, Ohio, distribution center.
The farm has
the capacity to grow more than 2.4 million packages of leafy greens and herbs
annually, Square Roots said. The operation uses a modular, climate-controlled
platform. Software constantly monitors and controls multiple climates, allowing
a number of crops to be grown simultaneously.
"Since 2019,
we've been on a journey with Square Roots, delivering on our vision to make
locally grown, nutritious produce available to our customers, regardless of
outdoor weather conditions or the time of year," Rich Wolowski, president and
CEO of Gordon Food Service, said in a press release.
Gordon Food
Service is one of the largest U.S. food distributors, servicing restaurants,
schools, hospitals and retail stores. Food
Institute Focus
Store
News:
- Taco Bell
is leveraging edge
computing to support the myriad digital ways customers place orders, according
to VP of technology Vadim Parizher. The company places a computer server at
each location which aggregates data from in-person and digital orders and
customer loyalty accounts to better inform kitchen operations and timing,
reported The Wall Street Journal (Oct. 20). Full
Story
- Meanwhile, Taco
Bell introduced electric vehicle charging stations at a location near San
Francisco. Partnering with ChargeNet, one Taco Bell location debuted six
solar-powered EV charging stations that can provide a 100-mile charge in 20
minutes or less for about $20, reported Business Insider (Oct. 18). Full
Story
- Free Fries
Friday returned at McDonald's. Order through the app on Fridays and
receive a free medium fry through the end of the year. Full Story
- Yum!
Brands began exiting
Russia and selling the business to Smart Service Ltd., which is operated
by one of the company's existing KFC franchisees there. The new owner
will be responsible for rebranding the restaurants to non-Yum concepts and
retaining the company's employees, reported Bloomberg (Oct. 24). Full
Story
- Hot chicken
chain Tumble 22 has been acquired by a group including an ex-Texas
Roadhouse COO. Doug Thompson will become the CEO of the five-unit brand, reported
Restaurant Business (Oct. 26). Full
Story
- Smashburger
agreed to pay $5.5
million to resolve claims that it falsely advertised its hamburgers as
containing "double the beef." The settlement benefits consumers who purchased
menu items like the Bacon Triple Double Hamburger between 2017 and 2019,
reported News.Law (Oct. 26). Full
Story
- Sweetgreen
will test fully automated restaurants in 2023. Using robotic Spyce
technology acquired last year, Sweetgreen CEO Jonathan Nemen said automating
its stores could be "transformative" and help the restaurant offer better
quality food, better portioning, and a more consistent customer experience,
reported Restaurant Business (Nov. 8). Full
Story
- Meanwhile, Sweetgreen
launched its first national dessert, a ‘healthy' take on the Rice Krispies
Treat. The launch of the prepackaged dessert, made with organic brown rice,
quinoa, millet, and honey-date caramel, comes as Sweetgreen looks for ways to
push up sales, reported CNBC (Nov. 3). Full
Story
- Carl's
Jr. announced plans
to continue its European expansion. CKE Restaurants Holdings secured a
franchise agreement with Spycher Burger Gang AG to develop Carl's Jr.
locations throughout Switzerland starting in mid-2023. Full
Story
- Restaurant
Brands International
opened a digital food hall in Florida. The digital-first, downtown Miami
concept offers food from Burger King, Firehouse Subs, and Popeyes
as well as half a dozen local restaurants. Customers can order from all at
once, reported Restaurant Business Online (Nov. 7). Full
Story
Executives
on the Move:
- Red Robin
Gourmet Burgers
named Todd Wilson as CFO effective Nov. 7, reported The Wall Street Journal
(Oct. 31). Full
Story
- Little
Caesars has named
Greg Hamilton chief marketing officer. Hamilton is a 20-year veteran of the
pizza chain, reported Restaurant Business (Oct. 31). Full
Story